{"version":"https://jsonfeed.org/version/1","title":"Bloom Consults","home_page_url":"https://bloomconsults.co.za","description":"Bloom Consults","author":{"name":"Bloom Consults"},"items":[{"id":"https://bloomconsults.co.za/blog/f/what-big-companies-taught-me-about-structure-and-small-companies","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4c377683-7a41-42de-8545-c94e51068882/Blog%20Banner%20for%20Website%20Content%20(4)-f33fe0b.png\"/><p>There is a particular kind of confidence that comes from working in a large corporate business.</p>","url":"https://bloomconsults.co.za/blog/f/what-big-companies-taught-me-about-structure-and-small-companies","title":"What Big Companies Taught Me About Structure, and Small Companies","summary":"There is a particular kind of confidence that comes from working in a large corporate business.","date_modified":"2026-07-28T15:15:54Z"},{"id":"https://bloomconsults.co.za/blog/f/the-part-of-new-product-development-no-one-puts-on-the-moodboard","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4c377683-7a41-42de-8545-c94e51068882/3-8936000.png\"/><p>New product development is one of the most exciting parts of marketing.</p>","url":"https://bloomconsults.co.za/blog/f/the-part-of-new-product-development-no-one-puts-on-the-moodboard","title":"The Part of New Product Development No One Puts on the Moodboard","summary":"New product development is one of the most exciting parts of marketing.","date_modified":"2026-07-21T11:28:40Z"},{"id":"https://bloomconsults.co.za/blog/f/how-to-turn-a-brand-crisis-into-an-opportunity","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4c377683-7a41-42de-8545-c94e51068882/2-8021b2d.png\"/><p>Moving onto the suncare portfolio felt like a big moment in my career. I had just been promoted, the portfolio was a major focus for the business, and expectations were high. I was excited, proud and very aware of the re...</p>","url":"https://bloomconsults.co.za/blog/f/how-to-turn-a-brand-crisis-into-an-opportunity","title":"How to turn a brand crisis into an opportunity","summary":"Moving onto the suncare portfolio felt like a big moment in my career. I had just been promoted, the portfolio was a major focus for the business, and expectations were high. I was excited, proud and very aware of the re...","date_modified":"2026-07-17T13:47:06Z"},{"id":"https://bloomconsults.co.za/blog/f/how-smaller-brands-can-compete-with-bigger-marketing-budgets","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4c377683-7a41-42de-8545-c94e51068882/1-307275d.png\"/><p>My first brand was a small South African teen skincare range. It was my first brand in my first marketing job. On paper, it was not considered a major promotional priority. It had a relatively small share of the category...</p>","url":"https://bloomconsults.co.za/blog/f/how-smaller-brands-can-compete-with-bigger-marketing-budgets","title":"How smaller brands can compete with bigger marketing budgets","summary":"My first brand was a small South African teen skincare range. It was my first brand in my first marketing job. On paper, it was not considered a major promotional priority. It had a relatively small share of the category...","date_modified":"2026-07-16T13:08:30Z"}]}